Poof!
Poof! The Mess, a side business for San Francisco local Alex Melendez. I was approached by Alex to create the logo, website & printed marketing materials for her new venture, a professional organizing service for individuals & businesses. The brief was simple - fun, fresh with a retro flare.
A summary of my tasks & client feedback provided below.
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Logo design
3 additional display options
Creation of avatar & favicon
Establishment of brand colors & fonts
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Squarespace template selection & customization, using code to:
- Create additional site navigation
- Alter contact form colorsImplementation of brand colors
Image selection to set brand tone
Image size reductions to create a more sustainable website
Custom illustrations
Copywriting
Basic SEO
› View website
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Magnets
Stickers
Partial car wrap
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Instagram story launch animation
Creation of bio site to cover all entrepreneurial endeavours
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Set up & verification
Connection to website
Connection to Google analytics
Google site indexing
Additional listings on Yahoo & Bing search engines
Full Gmail set up - custom business email address, avatar & email signature
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In person & written tutorials to teach my client the back of her website for any small changes moving forward.
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"Tracey created the logo, website & printed marketing materials for my business Poof! The Mess. Her attention to detail was remarkable, so much so that she made me excited for my business! She is very knowledgeable and aware of what will grab future clients' attention."
- Alex Melendez
Logo
Alternate layouts
Avatar & favicon
Brand colors
Brand fonts
Website — Home page
Website — Responsive across devices
Social media — Launch animation
Marketing materials — Magnets & stickers
Partial car wrap design