Poof!


Poof! The Mess, a side business for San Francisco local Alex Melendez. I was approached by Alex to create the logo, website & printed marketing materials for her new venture, a professional organizing service for individuals & businesses. The brief was simple - fun, fresh with a retro flare.

A summary of my tasks & client feedback provided below.

    • Logo design

    • 3 additional display options

    • Creation of avatar & favicon

    • Establishment of brand colors & fonts

    • Squarespace template selection & customization, using code to:

      - Create additional site navigation
      - Alter contact form colors

    • Implementation of brand colors

    • Image selection to set brand tone

    • Image size reductions to create a more sustainable website

    • Custom illustrations

    • Copywriting

    • Basic SEO

      › View website

    • Magnets

    • Stickers

    • Partial car wrap

    • Instagram story launch animation

    • Creation of bio site to cover all entrepreneurial endeavours

    • Set up & verification

    • Connection to website

    • Connection to Google analytics

    • Google site indexing

    • Additional listings on Yahoo & Bing search engines

    • Full Gmail set up - custom business email address, avatar & email signature

  • In person & written tutorials to teach my client the back of her website for any small changes moving forward.

  • "Tracey created the logo, website & printed marketing materials for my business Poof! The Mess. Her attention to detail was remarkable, so much so that she made me excited for my business! She is very knowledgeable and aware of what will grab future clients' attention."

    - Alex Melendez

 

Logo

Alternate layouts

Avatar & favicon

Brand colors

Brand fonts

Website — Home page

Website — Responsive across devices

Social media — Launch animation

Marketing materials — Magnets & stickers

Partial car wrap design

BRANDINGTracey Johnson