Daria Davydova

Tasked with designing a website for San Francisco-based ceramic artist Daria Davydova, I was asked to create a digital portfolio that could also function as an online store when required.

Daria’s vision for the site was clear: modern, minimal, organized, calm & creative. The final design provides a serene & visually engaging space that allows her work to shine while offering a smooth user experience.

A summary of my tasks & client feedback provided below.

- Digitization of Daria's hand painted makers mark
- 2 display options
- Custom favicon
- Squarespace template selection & customization, using code to:
  
  - Create additional site navigation
  - Set alternate portrait orientation images for mobile view
  - Set alternate logo layout on mobile
  - Set inverse logo on dark pages
  - Alter mobile navigation sizing
  - Change fonts where needed
  - Create unique gallery page navigation
- Implementation of brand colors
- Image selection to set brand tone
- Digitization of client artworks
- Image size reductions to create a more sustainable website
- Consistant file naming
- Basic SEO
  
  › View website
- Business cards
- Content photography for website & social media
- Product photography
In person & written tutorials to teach my client the back of her website for any small changes moving forward.
"Tracey created visual presence for my brand which included website, logo and stationery. She is a rare combination of utmost professionalism, creativity, attention to the tiniest details, admirable personal qualities and excellent taste. Tracey was always one step ahead suggesting and implementing brilliant ideas I never even thought about. She was also very attentive to all of my suggestions and precise with finding the best solutions. The process of working with Tracey and the result itself far exceeded my very best expectations."

- Daria Davydova

Custom code for unique gallery page navigation

Tracey JohnsonAugust 17, 2024