FiE
Food Industry Engineering, a consultancy business offering worldwide training services in food processing.
I joined FiE in 2016 as a freelance designer creating text book illustrations. My role expanded shortly after to assist in more areas.
A summary of my tasks & client feedback provided below.
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Website redesign (Squarespace), updates, automations & tech support
Management of complex Event listings for in person & online courses worldwide
eCommerce set up for textbook sales
› View website
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Course materials - brochures, programs & custom backgrounds for zoom classes
Books - layout design, photography, illustrations & eCommerce
Advertising design for web & print
Email marketing design
Copy writing/editing
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In the areas of —
eMarketing
eBook distribution
eCommerce
Virtual training
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"My Australian business, Food Industry Engineering, has been providing training in the food processing industry since 2000, until 2015 in Asia & Thailand only. In 2016 we presented our first course in Norway - with a promising, but limited response. It was at that time that Tracey started to do graphic work for us - redesigning our website, preparing course pages, registration forms, brochures, illustrations, designing for books we have published & setting up online sales from our website. With that assistance —
• Participation & the variety of courses offered in Norway have increased, with us offering programs there every year.
• We were also able to offer annual programs in Switzerland, Chile & South Africa, as well as occasional programs in New Zealand.
• We have published 3 professional level text books, with sales across the world.
Tracey’s work has been integral to promoting our training & books with a professional image as well as detailed information to limit our need to answer individual enquiries. It has also streamlined how we receive registration details from participants & how we sell text books."
- Gordon Young
Website
Website — Responsive across devices
Events — Layout & management
Course materials — Brochures & planned programs
Publication — Cover photography & layout design
Publication — Cover design, internal illustrations, type setting & layout design
Product — Book store eCommerce
Marketing — Custom email template design (via Mailchimp)